Steward Jean Michel Laflorencie
At 18 years old, Steward JM (born Laflorencie Jean-Michel) was beginning a career in aviation but he finally decided to stop.
Just after his military service in 1967, he arrived in studios of Sud Radio (Only 5 nationals stations were existing in the time: France Inter, RTL, Europe1, RMC and Sud Radio). In a short time, he became the number one presenter and producer of the station. He was making and animating the main variety shows with prestigious guests (Johnny Hallyday, Claude François, Patrick Sébastien, Michel Polnareff, Dave, Enrico Macias, Michelle Morgan, Charles Trenet, Gene Vincent, Adamo, Carlos, Eddy Mitchell, Grace Jones, Pierre Perret, Joe Dassin, Guy Lux, Yves Mourousi)
At the same period, he made commercials for radio and he took inspiration from American stations to invent a new style of animation completely unknown in France “mobile DJ”. During 15 years, he has been the absolute leader of this animation style and thousands of DJ are now doing the same.
His success became international and he gave many performances outside France (Greece, Ivory Cost, New Caledonia, Swiss, Luxembourg, Los Angeles)
In 1985, he created a company called “JMS Productions”. He was making and producing the first sponsored shows for radio stations
Marlboro Music with Antoine de Caunes (“Les enfants du Rock”)
Ricard Passion with Alain Chabat (“Les Nuls” Canal +)
Club Hollywood chewing-gum with Philippe Manoeuvre (Rock and Folk)
Steward JM has been awarded many times and most of his shows have been aired in more that 120 locals and nationals radios (Fun radio, M40, Europe 2, Skyrock).
Just after that, he took in charge the concerts of famous musical bars, Chesterfield Café in Paris,
Moscow and Madrid.
He also organized or worked for prestigious events such as weddings (David Hallyday, Martin Bouygues, Thierry Roussel and Christina Onassis), reception (Prince Aga Khan), Rolland Garros, International festival of Deauville, Avoriaz, Val d’Isére, Tour of France
For 10 years, he has been the producer and manager of the international variety band, Citizen’s
CONTACT… http://www.steward.fr